Untangling Complexity & Highlighting Humanity
Whether it's advanced materials research or a new cell therapy innovation, engineers and scientists spend long days at the bench searching for discoveries that can solve previously intractable problems.
Their knowledge often runs so deep that an outsider can have a hard time deciphering what they're doing and why they're doing it. StoryFlow Creative has helped small startups, as well as technology and industrial giants, communicate their work.
The audience dictates the message–a technology blog to interest future employees, tight copy about how the innovation works and the potential market for investors and analysts, or science journalism products for the general public to engender knowledge and affinity.
Take a look at some of our work in the science and technology space.
The New York Times
In collaboration with the New York Times' T Brand Consulting, StoryFlow Creative developed a range of content marketing products for companies such as HP and Salesforce. Examples include reported feature-length articles on the impacts of technology on society and a long-form e-guide on the future of cybersecurity.
TBC also brought in StoryFlow when Chevron was looking to infuse a new corporate narrative and New York Times-quality writing into all of their communications products. StoryFlow provided the wordsmithing to create before and after examples as part of a guide for the company’s communications department.
The New York Times’s own Research and Development Lab also called on StoryFlow for help. They needed to tell the world how they were creating the next generation of journalism technology, so StoryFlow provided ghostwriting services for the newspaper’s Open blog.
We’re Helping Times Photojournalists Deliver Images to the World Faster- ghostwritten thought leadership blog post
To Build 5G-Enabled Tools for Times Photojournalists, We Studied How They Work-ghostwritten thought leadership blog post
StoryFlow worked with Forbes editors to create content for technology companies using the media corporation's brand storytelling platform. The future of wireless power transfer. The cybersecurity skills gap. These are some of the ideas tech and telecoms companies such as Dell, Microsoft, Unisys and Cox Business wanted the world to know they were pondering.
Orlando Economic Partnership
The Orlando Economic Partnership, a regional economic development organization, wanted to highlight the area’s burgeoning high-tech industries. So they called on StoryFlow to take a deep dive. We developed a package of articles that put a spotlight on cutting-edge companies leading innovation in healthcare, gaming, autonomous vehicles and digital twins.
The partnership used these reported features to bolster their efforts to attract more and bigger businesses to the I-4 corridor. By showcasing what was happening locally, they were able to demonstrate how Orlando had become a hotbed of science and technology.
Our founder created multiple storytelling products for the industrial giant. These included textual editorial content, gifs and infographics. In addition, our founder generated scripts, performed interviews and consulted on the production of documentary-style videos and Facebook Live broadcasts. He has worked within GE's Power, Life Sciences, Healthcare and Global Research businesses to create stories for general audience consumption.
He also acted as the managing editor for GE's popular Tumblr-based science and technology blog, Txchnologist. Over three years, the thought leadership site earned more than 200,000 followers and 83 million impressions.
StoryFlow worked with Contently to develop understandable, interesting articles about Texas Instuments's components, which are the building blocks for our high-tech world.
Members of our team wrote a series of articles and conceptualized animated infographics for Oxitec, a company that fields genetically modified organisms to control disease-spreading and crop-destroying pests.