Multiplying Force for Civil Society

Nonprofits working to improve the world for the sake of people and all life on it don't just need their audience's attention, they require a response--donating, volunteering, advocating. Awareness and action are the only way we're going to make things better. But to elicit activity in an overstimulated audience, organizations must connect quickly and at a gut level to the public. To do that, they've got to tell their stories with force, elegance and urgency.

Center for Homeland Security & Resilience

CHSR wanted to raise public and stakeholder awareness of a serious issue facing the U.S.--the electric grid's vulnerability to cyber and other attack. An effective attack could lead to significant suffering, death and widespread economic damage. The organization asked StoryFlow to produce a video series under a tight budget and deadline. The individual pieces needed to be short enough to keep the audience's attention while also informing viewers of the threat, the potential consequences and what they could do about it.


Himalayan Children’s Charities

International AIDS Vaccine Initiative

HCC is dedicated to supporting Nepal’s orphaned and abandoned children. But the organization itself needed a little support to tell potential contributors about its noble work.

They asked StoryFlow to help their bright young spokeswoman present her story to audiences of stakeholders and funders around the world. We crafted seven- and 15-minute speeches that convincingly argued why it was so important for people to help improve the lives of that country’s forgotten children.

The video excerpt above is just one product, along with live presentations, that resulted from the speechwriting project.

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The global research and advocacy organization needed to up their content production game. 

So they turned to members of our team for help producing long-form editorial articles and press releases covering the state of research efforts in the U.S. and Africa.

When they began planning for a website reboot, we provided consulting to help focus the website's message and structure.

Editorial Sample (pdf)

Research Press Release Sample

 


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Mighty Earth

New environmental campaigners Mighty Earth were winning significant victories in their efforts to hold companies accountable for damaging forests and oceans. Their messaging supporting specific programs was strong and attention-grabbing.

But they needed their target audience of government officials and grantmaking organizations to recognize their name. So we worked with our partners at The No. 29 Communications to develop an organizational storytelling strategy. The process involved numerous interviews, competitive landscape research, defining target audiences and creating a communications plan that included possible editorial and thought leadership content.

Mighty Earth now had a defined path to build its brand.


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The Future Project

The student empowerment movement was courting a big name in the fashion industry to become a major donor and ambassador. 

They needed something more than the typical pitch deck.

So we worked together to devise and execute a specially tailored appeal that put the narrative of a student hoping to work in fashion at the center of the presentation.

The fashion icon loved it.