Connecting Your Audience With The Natural World
Climate change. Deforestation. Pollution. Overfishing and poaching. Our planet and species are buckling under the weight of unsustainable consumption and resource use. But some among us—the environmental campaigners, conservationists and technologists—struggle to turn the tide. Their message needs to resonate with allies, donors and the general public to accomplish this noble work. That’s our specialty.
Meanwhile, scientists in the field and labs around the world push the boundaries of human knowledge. Their work, the toil of curious optimists, offers hope for a better world when discoveries trickle out into society. From biology and genetics to earth science and chemistry, StoryFlow speaks the language of science to translate complex topics for any audience.
The Juggernaut
Bloomberg
Bloomberg engaged StoryFlow to produce editorial content for the launch of its Bloomberg Green sustainability news vertical. As part of this effort, StoryFlow created feature-length reported stories sponsored by HP, Green’s lead technology partner.
For These Companies, Climate Action Is A Business Imperative
The Business Case for Packaging Innovation: Sustainable packaging is more crucial than ever
The Juggernaut, a new publication chronicling the rise of South Asia and its diaspora, wanted a sharply written sci/tech feature on the accuracy of ancestry testing for this population. StoryFlow used its science fluency to conduct a number of interviews with experts and customers. The editors called the resulting 3,000-word piece, “a fascinating tale of identity and science.”
The Washington Post
StoryFlow worked with The Washington Post BrandStudio to create a feature-rich interactive product that told the story of how cities are starting to use municipal waste for power. Eni Rewind sponsored the content.
Deborah Brosnan & Associates
Scientist, environmental entrepreneur and marine resilience specialist Dr. Deborah Brosnan sought to grab the attention of business leaders and government officials. StoryFlow worked with her team and The No. 29 to communicate a pro-science, pro-environment and business friendly message to her target audience and the general public. The effort included editorial consulting, story development and ghostwriting op-eds and thought leadership articles for distribution on owned and earned media.
To rein in greenhouse gas emissions hogs, put markets to work—Op-Ed published on GreenBiz.
2021 Is the Year to Make Peace With Our Planet—Op-Ed published on Fair Observer.
Mighty Earth
New environmental campaigners Mighty Earth were winning significant victories in their efforts to hold companies accountable for damaging forests and oceans. Their messaging supporting specific programs was strong and attention-grabbing.
But they needed their target audience of government officials and grantmaking organizations to recognize their name. So we worked with our partners at The No. 29 Communications to develop an organizational storytelling strategy. The process involved numerous interviews, competitive landscape research, defining target audiences and creating a communications plan that included possible editorial and thought leadership content.
Mighty Earth now had a defined path to build its brand.
The Biomimicry Institute
The Biomimicry Institute, a nonprofit that empowers people to create nature-inspired solutions, wanted to grow the reach of its biology education website, Ask Nature. StoryFlow took on duties including editorial consulting, management and direction-setting. The organization also commissioned reported features to add significant storytelling assets to the site.