Amplifying Authenticity & Power for the Arts
The list of distractions vying for people's attention grows daily. Content for everything from consumer goods to international political affairs is being produced at a frenetic pace, demanding eyeballs to rest on them for just a few seconds. How can the arts community connect with their potential audience in a world like this?
Artists and artisans are brands, too, and the work they do with their hands and bodies can provide a powerful narrative focus. Reaching donors and audiences is an art unto itself. We compete by letting authenticity and deeper themes reach the surface.
Martha Graham Dance Company and South Florida Symphony
Motion Picture Association of America
Organizers of a collaboration between the world-renowned modern dance company and a scrappy regional orchestra wanted a video to highlight the work that went into presenting the event. They asked StoryFlow to produce a documentary-style video to show to large donors during a gala before the performance.
Combining footage recorded in New York City and South Florida, we produced an eight-minute piece that spoke to the idea of community within the arts world. We're quite proud of the final product.
Much goes into making the movies that drop jaws, bring tears to eyes and inspire audiences. Great directors and actors are household names, but what about the talented technicians, cinematographers and inventors that make the movies magic?
StoryFlow helped the MPAA tell some of the amazing stories that happen off-camera to bring films to life. We added our own creative spin to muster up unexpected delight in readers.